Quality Made Brand
Quality Made is a high quality Cultural Identity brand that certifies companies whose activities are based on principles of cultural, environmental and social sustainability.
Quality Made is aimed at travellers looking for genuine and unique places, a travel experience that is environmentally-friendly and respectful of local communities.
Quality Made-certified companies are united by deep roots in their local territory, attention to the peculiarities of the local culture, special care in the creation of high quality products and services and their strong artisan and territorial connotation.
Founded in 2018, the brand operates in France and Italy and covers an initial group of 75 companies.
Indeed, Quality Made stemmed from the S.MAR.T.I.C. project (Territorial Cultural Identity Brand Development) co-funded by the European Fund for Regional Development through the INTERREG Maritime Italy-France Programme 2014-2020, with the aim to promote the area of cooperation (the coastal provinces of Tuscany, Liguria, France, Corsica and Sardinia) from the tourism point of view.
Launched in January 2017, the S.MAR.T.I.C. project is proposed and undertaken by companies that have deep knowledge of the territories in which they operate, whose main goal is to intercept the market of the conscious travellers, i.e. those looking for the quality and understanding of lands, travellers drawn to genuine, unique places.
The aware traveller is therefore a strongly autonomous consumer, driven by a desire to experience special places and times: how they travel is represented by a curiosity and intention to interact with their natural and human surroundings. With S.MAR.T.I.C. you can choose and integrate historical places such as museums, cities of art and parks with contemporary sites, gastronomical itineraries, typical and artisan productions, for a journey of identity that is also defined by its respect for sustainability standards.
The specific goals of the project are:
- NUTS 3 and 2 mapping – from January to August 2017 | Mapping is divided into three levels of investigation: based on the environmental, cultural and social sustainability of the territories. The three pillars are divided into further indicators that make up the survey grid.
- Drafting of the brand’s procedural guidelines – from September to November 2017 | Drafting of the cultural identity brand’s procedural guidelines, also through collaborative meetings with local stakeholders and citizens in each region.
- Business selection – from January to April 2018 | Selection of 75 companies and services beneficiaries of the training course and quality certification.
- Launch of the brand – from May to December 2018 | Design of the logo and web tools to promote the cultural identity brand; valorisation of the 75 companies and pilot areas in which they are located; drawing up of a tourist guide.
Quality Made: made with quality by those living in the area, all the while respecting the cultural identity of the territory itself.