Livorno, Pisa, Versilia


Livorno, a Medicean city (founded by the ancient Florentine Medici family) and historical trade port of the Mediterranean, has the potential to become a highly-esteemed destination of responsible tourism: as well as its cultural and naturalistic beauties, in fact, it is characterised by environmental directives, tourist services and modern cultural places, with particular focus on accessibility intended both regarding people with disabilities as well as regarding the use of media for communication and the distribution of the Wi-Fi network. Faced with frequent arrivals of large cruise ships, the city has decided to increase the activities of the Mercato delle Vettovaglie, to open the Museo della Città dei Bottini dell’Olio, which is also home to the new library, and to set up kilometres of cycle-paths that run all along the seaside, with bike-sharing stations and drinking water taps. The Museo di Storia Naturale del Mediterraneo and the Aquarium teach visitors about the marine fauna of this city that has lived in symbiosis with the sea, the port and all the subsequent trade and cultural exchanges from its very foundation in the 16th century.

Pisa and its Piazza dei Miracoli have always been a fundamental stop on any trip to Tuscany. Pisa vaunts thousands of years of history (the city’s name dates back to the Etruscan age and alludes to the “mouth” of the Arno), reaching a peak during the age of the Maritime Republic, a period that turned the city center into a treasure chest of artistic gems. Among these, the Romanesque and Gothic churches stand out, in squares and palazzi that enhance the neighborhoods marked by lungarni (riverside streets) and age-old roads. Wandering through the centre also offers an education in famous university campuses, whose importance has remained steady through the centuries. But there’s more to Pisa than its historic centre. One unexpected delight when visiting is exploring the nature that surrounds the city, starting with Parco Naturale di Migliarino, San Rossore and Massaciuccoli, which extends along the coast from Viareggio to Livorno.

A strip of seaside that extends across 20 kilometres of hillsides, olive groves and vineyards, Versilia is a scattering of past glories that influenced the main towns: Forte dei Marmi, Pietrasanta and Viareggio along the coastline; Massarosa near Lake Massaciuccoli; Camaiore in the hills; and Stazzema and Seravezza in Upper Versilia, as well as a set of smaller towns of breathtaking natural beauty, evoking an unexpected and wild image.

Sea, mountains, hills, endless sandy beaches and luxuriant Mediterranean greenery are the distinguishing features that talk of the charm of an area that has always been a place for fun, tourism and carefreeness. Thanks to the history, nature and the mildest of climates, Versilia enables visitors to enjoy its long beaches all year round, in addition to the verdant Apuan Alps, perfect for hiking and mountain biking. At the same time, the flat strip of land behind the coastal towns encourages relaxing walks and cycling in the pine groves along trouble-free trails vaunting rewarding scenery.

Day and night, Versilia is a place renowned for its entertainment, famous for its summer fun and a year-round playbill, from the legendary Viareggio Carnival to the musical Festival Pucciniano.

Quality Made brand is developed by S.MAR.T.I.C. project, "Sviluppo Marchio Territoriale Identità Culturale", co-funded by the European Fund for Regional Development through the INTERREG Maritime Italy-France Programme 2014-2020.