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Quality Made is an identity brand common to the businesses of the five regions of the cooperation area, in turn identified and proposed by the project as a unique tourism asset.
Quality Made Brand represents the tool for identifying companies managed with constant attention to cultural, social and environmental values.
The brand aims for the quality of the experience, starting from the name: Quality Made. From a literal and programmatic point of view, Quality Made therefore means "made with quality": by those who operate entrepreneurially in the area, respecting the cultural, environmental and social identity that this expresses.
Someone has to do things so that they can be enjoyed, and in doing them they express their skills, their values and their traditions.
Recalling the conception and creation phases, the Quality Made brand brings products and services back to a human dimension, referring directly to the care with which companies package and offer them, enhancing the artisanal connotation of "made in" and making explicit the concept of quality of the offer.
From the idea of travel as an experience of growth and enrichment came the Quality Made Manifestoa vademecum of reference values in which the Quality Made community recognises itself and in which travel becomes the core concept.
The Quality Made manifesto is the unifying element of the specification's common values, born from direct confrontation with the territories and the realities that operate in them, made evident to tourists through a five-point summary. The Manifesto also performs the function of an aggregation of businesses that reflect on those values and have chosen to carry them forward to increase community awareness.
The brand focuses on the quality of the experience, starting with the name: Quality Made. From a literal and programmatic point of view, Quality Made means, therefore, “made with quality”: by those who work entrepreneurially in the territory, respecting the cultural, environmental and social identity it expresses.
Someone has to do things so that they can be enjoyed, and in doing them they express their skills, their values and their traditions.
Recalling the conception and creation phases, the Quality Made brand brings products and services back to a human dimension, referring directly to the care with which companies package and offer them, enhancing the artisanal connotation of "made in" and making explicit the concept of quality of the offer.
For this purpose, the assonance of Quality Made with expressions such as hand-made e tailor-made associated, not only in English, with a high level of production.
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James Milner
Nuoro, June 2024
